Shipra BhutadaThe rigour to recruit right participants for a user research studyPick any team sport and you’d agree with me that choosing the right players is one of the most crucial things to do to increase one’s…5 min read·May 16, 2022----
Shipra BhutadaWhat Indian smartphone users want: an insight into their digital behaviour“We are our choices” said the French philosopher Jean-Paul Sartre. Indeed, this quote reflects in all our decisions including our digital…8 min read·Mar 19, 2022----
Shipra BhutadaDecoding the behaviours of a small city trader and investor in India“Earlier in my area people were investing in real estate and fixed deposits but now people’s thinking is changing. Now, they have started…5 min read·Feb 4, 2022----
Shipra BhutadainBootcampHow leaders see user research: the difference between the enlightened and the unaware (Part 3)After the believer and the open-minded leaders, let’s meet the incognizant leader in context of their knowledge levels and outlook towards…5 min read·Oct 30, 2020----
Shipra BhutadainBootcampHow leaders see user research: the difference between the enlightened and unaware (Part 2)In the previous article, we cast light on the believer (our favourite!) leader. In part 2 of the trilogy (reminds me of LOTR!), I would…6 min read·Oct 23, 2020----
Shipra BhutadainBootcampHow leaders perceive user research: the difference between the enlightened and unaware (Part 1)The proverb “necessity is the mother of invention” could not have been more apt for these trying times. Individuals, groups, and…11 min read·Oct 16, 2020--1--1
Shipra BhutadaMy family’s encounter with COVID-19Before you begin reading this article, please remember to not take whatever I have shared as a replacement to the doctor’s advice. Please…10 min read·Aug 7, 2020----
Shipra BhutadaUser research for a crisis-responsive service - Aarogya SetuThat good design has an immensely positive impact on the society at large is undebatable. Great designs can empower, inspire and…5 min read·Jun 12, 2020----
Shipra BhutadaHigh impact of user research on start-ups (even during COVID crisis)These are undeniably difficult, uncertain and unpredictable times, and for some of you, launching a product during these times may seem…6 min read·May 13, 2020----
Shipra BhutadaTrust: the elemental force behind meaningful relationshipsMy user research work has always given me the wonderful opportunity to immerse myself in the user’s world, know the real they, and learn…6 min read·Mar 5, 2020----