High impact of user research on start-ups (even during COVID crisis)

  • The constant adaptation tested our resilience, flexibility and determination, but with Taka team’s backing we stood our ground and came up with insights that added value and meaning.
  • Our empathy meter was always on the higher side and it once again reaffirmed the fact that empathy can never be limited to one stage of user research and that it needs to be in the DNA of a user researcher.
  • Willingness to experiment and not box ourselves to what we had initially planned led to constant adaptation.

--

--

--

Shipra is the Founder & User Research Director at User Connect Consultancy.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Balancing Between Film Copyright Protection and User Experience

Copyright protection or films

7 Easy Routes to Understand Your User Behavior While Doing UX Design

What color should your first investment suit be?

#MealforMarawi

Sprint 6 Recap: Synthesis, converging and tying the threads together

What do you pay a UX Designer for?

Hot burning question in 2020 ! Web Design Company VS UI/UX Design Company

Reflection Blog

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Shipra Bhutada

Shipra Bhutada

Shipra is the Founder & User Research Director at User Connect Consultancy.

More from Medium

Meet Antenna: Shelly Singh

close up shot of Shelly’s face with a computer in the background

Not-so-secret learnings about kinda-secret projects (aka doing strategic user research)

Demystifying research compensation packages in academia and industry

Designing for GenZ: The impact of short attention span

An image of 3 kids sitting on a sofa and using their smartphones