What Indian smartphone users want: an insight into their digital behaviour

Digital choices are primarily governed by the need for convenience, gratification, and affordability.

Entertainment as the most comforting offering

The positive gratifications from the digital immersion

The more the merrier, the cheaper the better

Choice of language and method to communicate are defined based on the context.

Affordability beats quality among the basic users while quality beats affordability for premium users.

In the digital payments and m-commerce sector, trust, ease of use, and fast services are critical factors when choosing a product or service.

To sum it up

--

--

--

Shipra is the Founder & User Research Director at User Connect Consultancy.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

The slow rise of the political video meme

When You Build in Public, You Also Fail in Public

Why I started an Instagram food account in 2020?

Classification of Tweets in Hindi Language

Social Media Influencing is the New 9–5

Twitter Elon Musk

What Is Ko-Fi And How Can It Be Linked To Medium?

The OpenXi Beauty Pageant Rules

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Shipra Bhutada

Shipra Bhutada

Shipra is the Founder & User Research Director at User Connect Consultancy.

More from Medium

Is Coach Back? Analyzing the Spring 2021 Brand Revamp

My tech stack for shipping atomic essays

7 Highly Converting LinkedIn Ad Examples To Emulate In 2022

The Return To A New “Normal” For Event Production