Open in app

Sign In

Write

Sign In

Shipra Bhutada
Shipra Bhutada

144 Followers

Home

About

May 16, 2022

The rigour to recruit right participants for a user research study

Pick any team sport and you’d agree with me that choosing the right players is one of the most crucial things to do to increase one’s chances to win. The same holds true about recruiting participants for a user research study. …

User Research

5 min read

The rigour to recruit right participants for a user research study
The rigour to recruit right participants for a user research study
User Research

5 min read


Mar 19, 2022

What Indian smartphone users want: an insight into their digital behaviour

“We are our choices” said the French philosopher Jean-Paul Sartre. Indeed, this quote reflects in all our decisions including our digital choices. Over the last five years, UCC research team has interacted with users in the context of domains like travel, agriculture vehicles and implements, mobile gaming, digital trading, and…

User Research In India

8 min read

What Indian smartphone users want: an insight into their digital behaviour
What Indian smartphone users want: an insight into their digital behaviour
User Research In India

8 min read


Feb 4, 2022

Decoding the behaviours of a small city trader and investor in India

“Earlier in my area people were investing in real estate and fixed deposits but now people’s thinking is changing. Now, they have started investing in the share market. This is also because real estate and fixed deposits both are not giving a good return on investment.” says Ajay Sharma* a…

User Experience

5 min read

Decoding the behaviours of a small city trader and investor in India
Decoding the behaviours of a small city trader and investor in India
User Experience

5 min read


Published in

Bootcamp

·Oct 30, 2020

How leaders see user research: the difference between the enlightened and the unaware (Part 3)

After the believer and the open-minded leaders, let’s meet the incognizant leader in context of their knowledge levels and outlook towards user research. There are leaders who do not take design strategy seriously. They usually leave it to the product lead and team to figure out the nuts and bolts…

User Research

5 min read

User Research

5 min read


Published in

Bootcamp

·Oct 23, 2020

How leaders see user research: the difference between the enlightened and the unaware (Part 2)

In the previous article, we cast light on the believer (our favourite!) leader. In part 2 of the trilogy (reminds me of LOTR!), I would like to introduce the open-minded leader (drum rolls please). The open-minded The open-minded leaders are transformative in nature. They value possibilities, are bold and believe in learning…

User Research

6 min read

User Research

6 min read


Published in

Bootcamp

·Oct 16, 2020

How leaders perceive user research: the difference between the enlightened and the unaware (Part 1)

The proverb “necessity is the mother of invention” could not have been more apt for these trying times. Individuals, groups, and organizations — everyone is trying to battle against the demon of a virus that has thrown spanner in the works. In India, teachers in the villages, tier 2 and…

User Research

11 min read

User Research

11 min read


Aug 7, 2020

My family’s encounter with COVID-19

Before you begin reading this article, please remember to not take whatever I have shared as a replacement to the doctor’s advice. …

Covid Diaries

10 min read

Covid Diaries

10 min read


Jun 12, 2020

User research for a crisis-responsive service - Aarogya Setu

That good design has an immensely positive impact on the society at large is undebatable. Great designs can empower, inspire and illuminate people towards responsible action. In India, we saw the design community spring into action through various interventions and innovations during the global crisis of COVID-19. We saw how…

User Research

5 min read

User research for a crisis-responsive service - Aarogya Setu
User research for a crisis-responsive service - Aarogya Setu
User Research

5 min read


May 13, 2020

High impact of user research on start-ups (even during COVID crisis)

These are undeniably difficult, uncertain and unpredictable times, and for some of you, launching a product during these times may seem counter-intuitive. But when you are a start-up that’s worked day and night investing joules of energy, experiencing possibly all kinds of change, engaging in high-risk decision-making every day and…

User Research

6 min read

High impact of user research on start-ups (even during COVID crisis)
High impact of user research on start-ups (even during COVID crisis)
User Research

6 min read


Mar 5, 2020

Trust: the elemental force behind meaningful relationships

How many times have we associated ourselves with people or a brand because we trust and the opposite? How does it feel to be in a low-trust relationship? Do you go near brands that don’t infuse trust or refuse to touch them with a barge-pole? …

Design Thinking

6 min read

Trust: the elemental force behind meaningful relationships
Trust: the elemental force behind meaningful relationships
Design Thinking

6 min read

Shipra Bhutada

Shipra Bhutada

144 Followers

Shipra is the Founder & User Research Director at User Connect Consultancy.

Following
  • Greg Hopkins

    Greg Hopkins

  • Uday Dandavate

    Uday Dandavate

  • Greg Satell

    Greg Satell

  • UX Collective Editors

    UX Collective Editors

  • Fabricio Teixeira

    Fabricio Teixeira

See all (148)

Help

Status

Writers

Blog

Careers

Privacy

Terms

About

Text to speech