“We are our choices” said the French philosopher Jean-Paul Sartre. Indeed, this quote reflects in all our decisions including our digital choices. Over the last five years, UCC research team has interacted with users in the context of domains like travel, agriculture vehicles and implements, mobile gaming, digital trading, and…

“Earlier in my area people were investing in real estate and fixed deposits but now people’s thinking is changing. Now, they have started investing in the share market. This is also because real estate and fixed deposits both are not giving a good return on investment.” says Ajay Sharma* a…

After the believer and the open-minded leaders, let’s meet the incognizant leader in context of their knowledge levels and outlook towards user research. There are leaders who do not take design strategy seriously. They usually leave it to the product lead and team to figure out the nuts and bolts…

In the previous article, we cast light on the believer (our favourite!) leader. In part 2 of the trilogy (reminds me of LOTR!), I would like to introduce the open-minded leader (drum rolls please). The open-minded The open-minded leaders are transformative in nature. They value possibilities, are bold and believe in learning…

The proverb “necessity is the mother of invention” could not have been more apt for these trying times. Individuals, groups, and organizations — everyone is trying to battle against the demon of a virus that has thrown spanner in the works. In India, teachers in the villages, tier 2 and…

Before you begin reading this article, please remember to not take whatever I have shared as a replacement to the doctor’s advice. …

That good design has an immensely positive impact on the society at large is undebatable. Great designs can empower, inspire and illuminate people towards responsible action. In India, we saw the design community spring into action through various interventions and innovations during the global crisis of COVID-19. We saw how…

These are undeniably difficult, uncertain and unpredictable times, and for some of you, launching a product during these times may seem counter-intuitive. But when you are a start-up that’s worked day and night investing joules of energy, experiencing possibly all kinds of change, engaging in high-risk decision-making every day and…

How many times have we associated ourselves with people or a brand because we trust and the opposite? How does it feel to be in a low-trust relationship? Do you go near brands that don’t infuse trust or refuse to touch them with a barge-pole? …