After the believer and the open-minded leaders, let’s meet the incognizant leader in context of their knowledge levels and outlook towards user research. There are leaders who do not take design strategy seriously. They usually leave it to the product lead and team to figure out the nuts and bolts (not giving them autonomy enough to innovate or look at problems differently) as the leaders themselves are busy obsessing over the bottom lines. …

Shipra Bhutada

Shipra is the Founder & User Research Director at User Connect Consultancy.

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