High impact of user research on start-ups (even during COVID crisis)

  • The constant adaptation tested our resilience, flexibility and determination, but with Taka team’s backing we stood our ground and came up with insights that added value and meaning.
  • Our empathy meter was always on the higher side and it once again reaffirmed the fact that empathy can never be limited to one stage of user research and that it needs to be in the DNA of a user researcher.
  • Willingness to experiment and not box ourselves to what we had initially planned led to constant adaptation.

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Shipra Bhutada

Shipra Bhutada

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Shipra is the Founder & User Research Director at User Connect Consultancy.