Decoding the behaviours of a small city trader and investor in India

Culturally, we (India) are a country that’s comfortable sharing financial information with our inner circle, and even though financial experts dissuade investors from relying on friends for investment advice, the tight-knit neighbourhoods in smaller cities and towns become strong security nets that support and advise each other.

In a nutshell, great user experiences are created when the platforms are designed with user-centricity, understanding the users’ needs, and empathizing with them. This user-centricity creates meaningful, desirable and distinctive experiences for the users, and increases the value creation for the users by the platforms.



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