The rigour to recruit right participants for a user research studyPick any team sport and you’d agree with me that choosing the right players is one of the most crucial things to do to increase one’s…May 16, 2022May 16, 2022
What Indian smartphone users want: an insight into their digital behaviour“We are our choices” said the French philosopher Jean-Paul Sartre. Indeed, this quote reflects in all our decisions including our digital…Mar 19, 2022Mar 19, 2022
Decoding the behaviours of a small city trader and investor in India“Earlier in my area people were investing in real estate and fixed deposits but now people’s thinking is changing. Now, they have started…Feb 4, 2022Feb 4, 2022
Published inBootcampHow leaders see user research: the difference between the enlightened and the unaware (Part 3)After the believer and the open-minded leaders, let’s meet the incognizant leader in context of their knowledge levels and outlook towards…Oct 30, 2020Oct 30, 2020
Published inBootcampHow leaders see user research: the difference between the enlightened and unaware (Part 2)In the previous article, we cast light on the believer (our favourite!) leader. In part 2 of the trilogy (reminds me of LOTR!), I would…Oct 23, 2020Oct 23, 2020
Published inBootcampHow leaders perceive user research: the difference between the enlightened and unaware (Part 1)The proverb “necessity is the mother of invention” could not have been more apt for these trying times. Individuals, groups, and…Oct 16, 20201Oct 16, 20201
My family’s encounter with COVID-19Before you begin reading this article, please remember to not take whatever I have shared as a replacement to the doctor’s advice. Please…Aug 7, 2020Aug 7, 2020
User research for a crisis-responsive service - Aarogya SetuThat good design has an immensely positive impact on the society at large is undebatable. Great designs can empower, inspire and…Jun 12, 2020Jun 12, 2020
High impact of user research on start-ups (even during COVID crisis)These are undeniably difficult, uncertain and unpredictable times, and for some of you, launching a product during these times may seem…May 13, 2020May 13, 2020
Trust: the elemental force behind meaningful relationshipsMy user research work has always given me the wonderful opportunity to immerse myself in the user’s world, know the real they, and learn…Mar 5, 2020Mar 5, 2020
